LEARNING OBJECTIVES
In the meantime, there is no need to worry about it. ”
The seminar is conducted by renowned professionals who have been working for many years in the field of public relations and government authorities, SMM and marketing and have made hundreds of successful campaigns in Russia and abroad. The purpose of the workshop is to collect best practices and:
In the meantime, there is no need to worry about it. ”
To highlight and reveal the existing opportunities for Gr-activity on the Internet.
To acquaint participants with successful practices of using pr strategies and tools in gr projects.
To teach, using the example of work cases, to identify possible risks for gr-activities in new media and social networks.
Work out working situations for solving gr-tasks using the media and SMM.
HOW THE TRAINING GOES
LEARNING FORMAT INCLUDES
LECTURE PART AND PRACTICES WITH FEEDBACK
PRACTICAL WORK IN GROUPS ALLOWS
EXCHANGE
EXPERIENCE
INTENSIVE DIVE INTO WORK FOR 2 DAYS.
BY THE RESULTS OF TRAINING YOU WILL RECEIVE A CERTIFICATE
9 THEME MODULES AND 8 TEACHERS
LESSONS ONLINE AND RECORDED
THE AUDIENCE
SUPREME MANAGEMENT OF PRIVATE AND GOVERNMENT ORGANIZATIONS
SPECIALISTS IN THE FIELD OF RELATIONS WITH STATE AUTHORITIES
EXTERNAL RELATIONS AND COMMUNICATIONS SPECIALISTS
REPRESENTATIVES OF NON-PROFIT ORGANIZATIONS AND EXPERT COMMUNITY
SEMINAR PROGRAM
10:10 - 11:40
MODULE 1 : STRATEGIES AND POSSIBLE MODELS FOR USING THE MEDIA IN GR.
Stanislav Koryakin
Founder of ObKom LLC
10:50 - 13:30
MODULE 2: ALGORITHM FOR PRODUCING KEY MESSAGES IN COMMUNICATIONS WITH THE POWER.
Stanislav Naumov
Chairman of the Board of the Association of Pharmaceutical Manufacturers
14:00 - 15:30
MODULE 3: PRACTICE OF PROMOTION OF KEY MESSAGES IN THE MEDIA.
Tatiana Zvereva
Pr - Director, SAP CIS
Key message promotion laws
Features of the work of GR | PR in the promotion of history
Tools
Features of promoting key messages within GR PR: a) Pure PR without advertising weight
b) When the company cannot be named
Different target audiences
Program stages - decision-making stages
15:30 - 17:00
MODULE 4: WAYS OF CREATING AN INFORMATION FEED IN GR.
Oleg Misyuk
Founder of the PR-agency "Sputnik-R"
How the same problem was solved in the media in the 80s, in the 2000s and in the 2020s
"For the first time in Russia"
"Global sensation"
"Total loss"
"A man in uniform"
Threat Statement
"Cartel conspiracy"
"Personal media engagement"
Fake ways
Modeling a situation with seminar participants using a specific brand as an example
17:00 - 18:20
MODULE 5: USING THE MEDIA AND PR - STRATEGIES TO SOLVE BUSINESS PROBLEMS.
Yuri Vorotnikov
Co-founder of the agency "Vertical"
10:10 - 11:40
MODULE 6: GR AND SOCIAL MEDIA, WEB TECHNOLOGIES 3.0.
Maria Lapuk
Co-owner, Vinci Agency
11:50 - 13:30
MODULE 7: OVERVIEW OF EXISTING OPPORTUNITIES FOR GR-ACTIVITIES ON THE INTERNET.
Anna Shtyrlina
General Director, Praktika Communication Agency
14:00 - 15:00
MODULE 8: SOCIAL MEDIA AS A RESOURCE FOR GR, THEIR CLASSIFICATION.
Olga Karaulova
Director,
Olga Karaulova's PR agency
15:00 - 16:00
MODULE 9: RISKS OF GR ACTIVITIES IN SOCIAL MEDIA.
Alena August
Expert in PR and GR communications, member of RASO
TEACHERS
Oleg Misyuk
Founder of the PR-agency "Sputnik-R"
AS A RESULT OF LEARNING
You systematize knowledge in a short time, master modern tools for effective work, build a ready-made strategy for competent promotion.
You will learn how to manage the process of creating special projects - choosing a format for a task, planning a budget, setting goals for a team and launching a promotion.
Strengthen your professional skills to meet new challenges, manage your team, and earn more money.