Аudience
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Top management of private and public organizations;
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Public organizations
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Profile associations and unions
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Specialists in the field of relations with public authorities;
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For External Relations Specialists ⠀
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PR director ⠀
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Public Relations Directors
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Heads of the press service ⠀
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Press secretaries
In the relationship between government, business and society, the completeness of the elaboration of the information space and personal connections is critically important. A full-fledged gr-company is unthinkable without communication, building business relationships and mass communications, and it is also unthinkable without creativity, information technology and advertising. We tried to collect all these areas in the program of our online conference, the purpose of which is to exchange practical knowledge in the field of PR and GR.
Key issues
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How to attract the attention and participation of representatives of state authorities in solving problems that are important for business when there is no opportunity for dialogue?
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How to build and maintain goodwill relations with key audiences and opinion leaders while promoting a gr-campaign?
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Modern anti-crisis solutions. Evolution of tools for maintaining gr-projects during a pandemic.
10:00 - 10:10
BEGINNING OF THE CONFERENCE. WELCOME WORDS.
Moderator: Stanislav Naumov, Head of the Secretariat of the Business Council of the Eurasian Economic Union (EAEU) .
10:10 - 10:40
CASE: COMMUNICATION SUPPORT OF BUSINESS AND GOVERNMENT PARTNERSHIP PROJECTS. HOW TO USE THE SITUATION TO YOUR USE AND BYPASSING THE PITCHES?
Speaker: Victoria Vasilieva, Public Relations Director, Polyus Gold Mining Company
10:40 - 11:20
DISCUSSION: THE INFLUENCE OF TOTAL DIGITALIZATION ON GR-STRATEGY.
How did this affect the goals and objectives?
Where is the GR profession heading?
What tools have become more effective?
11:20 - 11:50
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
11:50 - 12:10
CASE: HOW TO ATTRACT THE ATTENTION OF AUTHORITIES TO SOLVING BUSINESS PROBLEMS WHEN THERE IS NO DIALOGUE OPPORTUNITY?
Speaker: Andrey Gusakov, Independent Pr - consultant
12:10 - 13:10
13:10 - 13:40
CASE: FORMATION OF COALITIONS UNDER GR-PROJECT
Speaker: Irina Fedorova, Senior Director for Government Relations in the Eastern Europe Region, Baltika Breweries
13:40 - 14:10
CASE: HOW TO ESTABLISH AND MAINTAIN GOOD RELATIONSHIP WITH KEY AUDIENCES AND PUBLIC OPINION LEADERS WHEN PROMOTING GR CAMPAIGNS ?
Speaker: Yulia Legkaya, Director of Public and Government Relations for the Urals and Siberia, Danone
14:10 - 14:40
REPORT: INTERNATIONAL PR TOOLS IN THE MANAGEMENT OF GR-PROJECTS. HOW TO WORK WITH THE MEDIA SO THEY WANT TO WRITE ABOUT YOU?
Speaker: Faina Filina, Director of External Communications, International Medical Cluster
16:20 - 16:40
CASE: PR + GR. HOW TO SOLVE A GR-CASE WITH THE HELP OF COMMUNICATION TOOLS AND PUBLIC OPINION?
Speaker: Maria Kelembet, acting Director for Government Relations and Civil Society Organizations, Coca-Cola HBC Russia,
15:10 - 15:40
ДОКЛАД: Технологии коммуникаций в сфере GR. Особенности и ограничения в использовании рекламных технологий.
15:40 - 16:10
REPORT: BUILDING A POSITIVE IMAGE. WHEN DOES THE SUCCESS OF INTERACTION WITH THE MEDIA TO A GREATER DETERMINE THE EFFICIENCY OF THE GR - PROJECT?
Speaker: Marina Zhunich , Director of Government Relations, Google
17:20 - 17:40
CASE: CORPORATE CSR PROGRAMS AS A TOOL FOR LOBBYING BUSINESS INTERESTS
Speaker: Alena August, Expert in PR and GR communications, member of RASO
17:50 - 18:00
ЗАВЕРШЕНИЕ
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