The seminar is conducted by renowned professionals who have been working for many years in the field of public relations and government authorities, SMM and marketing and have made hundreds of successful campaigns in Russia and abroad. The purpose of the workshop is to collect best practices and:
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To highlight and reveal the existing opportunities for Gr-activity on the Internet.
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To acquaint participants with successful practices of using pr strategies and tools in gr projects.
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To teach, using the example of work cases, to identify possible risks for gr-activities in new media and social networks.
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Work out working situations for solving gr-tasks using the media and SMM.
HOW THE TRAINING GOES
LESSONS ONLINE AND RECORDED
ONLINE INTENSIVE PROGRAM
TEACHERS
Oleg Misyuk
Founder of the PR-agency "Sputnik-R"
AS A RESULT OF LEARNING
You systematize knowledge in a short time, master modern tools for effective work, build a ready-made strategy for competent promotion.
You will learn how to manage the process of creating special projects - choosing a format for a task, planning a budget, setting goals for a team and launching a promotion.
Strengthen your professional skills to meet new challenges, manage your team, and earn more money.
LEARNING OBJECTIVES
LEARNING FORMAT INCLUDES
LECTURE PART AND PRACTICES WITH FEEDBACK
PRACTICAL WORK IN GROUPS ALLOWS
EXCHANGE
EXPERIENCE
INTENSIVE DIVE INTO WORK FOR 2 DAYS.
BY THE RESULTS OF TRAINING YOU WILL RECEIVE A CERTIFICATE
9 THEME MODULES AND 8 TEACHERS
THE AUDIENCE
SUPREME MANAGEMENT OF PRIVATE AND GOVERNMENT ORGANIZATIONS
SPECIALISTS IN THE FIELD OF RELATIONS WITH STATE AUTHORITIES
EXTERNAL RELATIONS AND COMMUNICATIONS SPECIALISTS
REPRESENTATIVES OF NON-PROFIT ORGANIZATIONS AND EXPERT COMMUNITY
10:10 - 11:20
MODULE 1 : STRATEGIES AND POSSIBLE MODELS FOR USING THE MEDIA IN GR.
Oleg Misyuk
Founder of the PR-agency "Sputnik-R"
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Sniper Shot Strategy.
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Large caliber strategy.
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The Chicken by the Grain Strategy
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Strategy "Nuclear explosion" Strategy "Bell ringing" Strategy "Gold mine"
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Failed GR media campaigns
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Modeling the situation with the workshop participants
11:20 - 13:00
MODULE 2: WAYS OF CREATING AN INFORMATION FEED IN GR.
How the same problem was solved in the media in the 80s, in the 2000s and in the 2020s
"For the first time in Russia"
"Global sensation"
"Total loss"
"A man in uniform"
Threat Statement
"Cartel conspiracy"
"Personal media engagement"
Fake ways
Modeling a situation with seminar participants using a specific brand as an example
Oleg Misyuk
Founder of the PR-agency "Sputnik-R"
13:30 - 14:30
MODULE 3: PRACTICE OF PROMOTION OF KEY MESSAGES IN THE MEDIA.
Tatiana Zvereva
Pr - Director, SAP CIS
Key message promotion laws
Features of the work of GR | PR in the promotion of history
Tools
Features of promoting key messages within GR PR: a) Pure PR without advertising weight
b) When the company cannot be named
Different target audiences
Program stages - decision-making stages
14:30 - 16:00
MODULE 4: GR AND SOCIAL MEDIA, WEB TECHNOLOGIES 3.0.
Maria Lapuk
Co-owner, Vinci Agency
16:00 - 17:00
MODULE 5: SOCIAL MEDIA AS A RESOURCE FOR GR, THEIR CLASSIFICATION.
How social networks are used by government agencies: insights for "businessmen".
Officials are active users of social networks.
Is Big Data Needed to Study User Behavior?
Social media classification.
Study of the target audience of the GR campaign using specific examples.
Master class: solving a specific GR problem through social networks.
Director,
Olga Karaulova's PR agency
17:10 - 17:50
MODULE 6: RISKS OF GR ACTIVITIES IN SOCIAL MEDIA.
Director,
Olga Karaulova's PR agency
What superficial monitoring leads to.
Erroneous conclusions of analysts.
Rules for writing posts targeting GR.
Examples of failed communication with authorities on social networks.
How to respond to negativity on social media?
Analysis of the participants' cases.
17:50 - 18:00
COMPLETION OF THE ONLINE INTENSIVE