Learning objectives:
Mastering the technologies and practical techniques necessary for organizing the interaction of public and business structures with public authorities and local self-government, creating a favorable political, administrative and legislative environment for systematic planning of public-private partnerships, promoting the interests of the company in the system of state and municipal government, forming a positive the reputation of the business organization.
Upon graduation, you will be able to:
Assess the political environment, develop strategies to achieve goals and implement them.
Use the entire arsenal of effective communication skills during gr-projects.
Find, attract and motivate stakeholders in their projects.
Resolve emerging issues in a manner that maintains ethical standards and professional behavior.
The audience
top management of private and public organizations;
specialists in the field of relations with public authorities;
media representatives;
representatives of non-profit organizations and the expert community;
Program
MODULE 1: How to build a GR function in a private company?
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Modeling and practice of GR-structures of private companies.
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Basic requirements for a GR specialist (for regulations and instructions).
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Assessment of the work of GR-structures in commercial organizations
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Professional associations of lobbyists and GR specialists
Workshop "Sinkwine GR"
MODULE 3: GR Strategy Tactics.
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Public and expert structures under state (municipal) bodies
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The use of non-profit organizations in GR activities. The "fourth estate" as an ally and tool
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Political projects in GR. Political campaigns: referendums, polls, protest campaigns
Workshop "Choosing a Strategy"
MODULE 2: Government decisions and technologies of influence on the process of their development. Basics of communication with authorities.
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The system of state bodies through the eyes of a GR specialist
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The internal structure of a public authority: general and specific. Determination of information flows in government structures (horizontal and vertical relations)
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The process of initiating and making regulatory decisions, their types, points of return and no return; basics of design work. Program documents for design work
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Communication skills of a GR specialist in dealing with government officials. Prohibitions and restrictions of public service: what is allowed and what is not. Appeals to authorities: forms, content and techniques
Workshop "Lobbyist Vanka Zhukov: mistakes when writing letters to state (municipal) bodies"
MODULE 4: GR toolkit.
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Analysis of the political and economic situation in the course of the project
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Stakeholder Map
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Changes in legislation or regulation
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Description of the project
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Analysis of the regulatory document
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GR-toolkit depending on project types.
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Changing enforcement practices
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Investment support and protection
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Inspection and inspection support
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Investment projects support
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Features of work at the EAEU level.
Workshop "Ideal Gr-project"
