In the relationship between government, business and society, the completeness of the elaboration of the information space and personal connections is critically important. A full-fledged gr-company is unthinkable without communication, building business relationships and mass communications, and it is also unthinkable without creativity, information technology and advertising. We tried to collect all these areas in the program of our online conference, the purpose of which is to exchange practical knowledge in the field of PR and GR.
Key issues
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How to attract the attention and participation of representatives of state authorities in solving problems that are important for business when there is no opportunity for dialogue?
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How to build and maintain goodwill relations with key audiences and opinion leaders while promoting a gr-campaign?
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Modern anti-crisis solutions. Evolution of tools for maintaining gr-projects during a pandemic.
Аudience
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Top management of private and public organizations;
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Public organizations
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Profile associations and unions
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Specialists in the field of relations with public authorities;
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For External Relations Specialists ⠀
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PR director ⠀
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Public Relations Directors
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Heads of the press service ⠀
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Press secretaries
Аudience
-
Top management of private and public organizations;
-
Public organizations
-
Profile associations and unions
-
Specialists in the field of relations with public authorities;
-
For External Relations Specialists ⠀
-
PR director ⠀
-
Public Relations Directors
-
Heads of the press service ⠀
-
Press secretaries
Аudience
-
Top management of private and public organizations;
-
Public organizations
-
Profile associations and unions
-
Specialists in the field of relations with public authorities;
-
For External Relations Specialists ⠀
-
PR director ⠀
-
Public Relations Directors
-
Heads of the press service ⠀
-
Press secretaries
08:00 – 09:00 Регистрация. Приветственный кофе-брейк
BEGINNING OF THE CONFERENCE. WELCOME WORDS.
Moderator: Stanislav Naumov, Head of the Secretariat of the Business Council of the Eurasian Economic Union (EAEU) .
СЕССИЯ 1. GR - повестка 2021. Взаимодействие с гос. органами в новой реальности
Модератор: Денис Вечернин, Главный редактор, GR NEWS
Модератор: Алексей Барыкин, Совладелец и партнер GRT Consulting
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
DISCUSSION: THE INFLUENCE OF TOTAL DIGITALIZATION ON GR-STRATEGY.
How did this affect the goals and objectives?
Where is the GR profession heading?
What tools have become more effective?
11:20 – 11:40 Кофе-брейк
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
12:20 – 13:00 ДИСКУССИЯ: Граница между Legal и Gr в работе над GR-проектами.
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Как legal может помочь в решении gr-вопросов?
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Как построить взаимодействие между юристом и gr-ком?
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Проблемы и спорные вопросы во взаимодействии. Как договориться?
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Может ли хороший юрист стать хорошим gr-ком?
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Ответственность и роли в работе над gr-проектом
Участники:
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Андрей Лян, Директор по взаимодействию с общественностью и органами государственной власти, КАРГИЛЛ
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Юлия Юрьева, Заместитель директора Департамента по работе с государственными органами в BIOCAD
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Иван Волков, Заместитель генерального директора по стратегическому развитию, НПФ "БЛАГОСОСТОЯНИЕ"
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Денис Косенков, Управляющий партнер, Юридическая фирма Kosenkov & Suvorov
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Максим Степанчук, Партнёр, Коллегия адвокатов Delcredere
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
13:40 – 14:00 КЕЙС: Сорегулирование как форма взаимодействия государства и бизнеса.
Спикер: Ирина Шурмина, Старший юрист, CMS Russia
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
REPORT: MODERN ANTI-CRISIS COMMUNICATIONS. EVOLUTION OF THE TOOLKIT FOR MAINTENANCE OF GR - PROJECTS IN THE PANDEMIC PERIOD.
Speaker: Oraz Durdyev, Director for Legal Affairs and Corporate Relations, AB InBev Efes, Russia and the Middle East.
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