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Key issues
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How to attract the attention and participation of representatives of state authorities in solving problems that are important for businesses when there is no opportunity for dialogue?
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How to build and maintain goodwill relations with key audiences and opinion leaders while promoting a GR-campaign?
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Modern anti-crisis solutions. Evolution of tools for maintaining GR-projects during a pandemic.
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The position of the authorities of different countries on lobbying activities.
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Entry of a foreign company to the Russian market. How can you succeed while maintaining the highest ethical standards?
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Foreign GR practices applicable in Russia
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Psychology and technology of communicative influence at the international level.
Audience
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Top management of private and government organizations
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Public organizations
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Industry associations and unions
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Specialists in the field of government relations with public authorities
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International relations specialists
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PR directors
The International GR Forum is a communication platform for business and government representatives. This forum is dedicated to discussing important topics concerning effective interaction between business and government, as well as lobbying for the business community's interests in local and international markets. The event will bring together some of the most influential professionals in the fields of GR and lobbying. The goal of the event is to share expertise in a networking format in order to effectively implement open communication concepts and create productive horizontal relationships.
10:00 - 10:10
REGISTRATION. WELCOME COFFEE BREAK.
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11:00 – 14:40
SESSION 1. SUCCESSFUL EXPERIENCE OF GR IN DIFFERENT COUNTRIES: WORKING TOOLS OF LOBBYING, PRACTICES AND GR-CASES
Moderator: Veronika Peshkova, Goodwill Ambassador, United Nations Industrial Development Organization
10:40 - 11:20
REPORT: Positions of the authorities of different countries on lobbying activities.
Speaker: Anastasia Parfenchikova, Director of Legislation Practice and Legal Research, BCG
11:30 – 11:50
REPORT: Lobbying in Asia: problems and leading trends.
Speaker: Eduard Kim, Deputy Head of the Department of Trade and Economic Cooperation, RASPP
11:50 – 12:10
REPORT: Models and tactics of Gr-communications in Kazakhstan.
Speaker: Elena Bychkova, Member, Digital Kazakhstan Association
12:10 – 12:30
BREAK
12:30 – 12:50
REPORT: Geopolitics and Business: Practical Cases of Working with Sanctions Lists.
Speaker: Alexandr Sharov, general director, RUSIRANEXPO «НЕФТЕХИМТРАНС»
12:50 - 13:20
REPORT: Features of the European GR. What rake do Russian companies usually make in Brussels and how to avoid it?
Speaker: Nadezhda Kokotovich, Director, Brussels Energy Club
13:20 – 13:40
CASE: Entry of a foreign company to the Russian market. How can you succeed while maintaining the highest ethical standards?
Speaker: Alexander Chekarev, Head of Government Relations Service in the CIS countries, Bolt
13:40 – 14:20
DISCUSSION: Formation of a professional international GR-community. (AQUARIUM FORMAT)
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Dialogue with stakeholders
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Examples of the creation of successful specialized associations
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Exchange of experience and dialogue between business representatives
INVITED:
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Jacob Despot, Trade Representative, Croatian Economic Chamber in the Russian Federation
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Iwao Ohashi, Adviser for Japan and Asia-Pacific Region, AIP
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Olga Belyakova, Commercial Director, Franco-Russian Chamber of Commerce and Industry (CCI France Russie)
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Nadezhda Kokotovich, Director, Brussels Energy Club Representative, Swiss-Russian Chamber of Commerce
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Ernesto Ferlenghi, Executive Vice President, Association of Italian Industrialists (Confindustria Italia)
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Manish Kumar, President, Soltex Group (India)
14:20 – 14:40
REPORT: Foreign GR practices applicable to Russia and foreign economic activities.
Speaker: Vadim Evdokimov, Head of GR, EuroChem
14:40 – 15:00
REPORT: Dispute Resolution with Governments Using Alternative Instruments.
Speaker: Denis Gudym, Director of Government Relations in Russia and the CIS, INTEL
15:00 – 15:40
LUNCH
15:40 – 18:10
SESSION 2. BROADCASTING THE BOUNDARIES OF COMMUNICATION: LOBBYING THE COMPANY’S INTERESTS IN INTERNATIONAL MARKETS.
15:40 – 16:00
REPORT: Psychology and technology of communicative influence at the international level. Cultural features. How to avoid conflicts and promote interests in the international market?
Speaker: Andrey Lyan, Director of Public Relations and Government Relations, Cargill
16:00 – 16:20
REPORT: Semantic GR in the strategy of international development and communications.
Speaker: Igor Nikiforov, Head of Group of Statutory Compliance Monitoring Group, Gazprom EP International Services B.V.
16:20 – 16:40
REPORT: Promotion of the interests of Russian enterprises in international markets with the support of the Ministry of Industry and Trade of Russia.
Speaker: Igor Lyashkov, Deputy Director, Federal State Unitary Enterprise "STC" Himvest "of the Ministry of Industry and Trade of Russia
16:40 – 17:00
CASE: International PR. Promoting the interests of companies in the framework of large-scale international projects. Media communication for outreach campaigns in foreign markets
Speaker: Milan Tomanek, Ex-PR Director, HOME CREDIT INTERNATIONAL
17:00 – 17:20
CASE: Development and implementation of an international CSR project.
Speaker: Irina Archipova, Director of Corporate Relations and Sustainability, Coca-Cola HBC
17:20 – 17:40
REPORT: GR-work in transnational corporations. How are global corporations transforming their GR practices in a post-COVID world?
Speaker: Galina Beltyukova, Deputy Head of GR Department, Grayling
17:40 – 18:00
CASE: Company promotion in post-Soviet markets. What if your local competitors employ questionable methods and violate federal laws?
Speaker: Irina Fedorova, Senior Government relations director, Carlsberg Group
18:00 – 18:10
END OF THE FORUM.
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