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Фиолетовая и зеленая публикация в ВК с р

LEARNING OBJECTIVES

In the meantime, there is no need to worry about it. ”

The seminar is conducted by renowned professionals who have been working for many years in the field of public relations and government authorities, SMM and marketing and have made hundreds of successful campaigns in Russia and abroad. The purpose of the workshop is to collect best practices and:

In the meantime, there is no need to worry about it. ”

  • To highlight and reveal the existing opportunities for Gr-activity on the Internet.

  • To acquaint participants with successful practices of using pr strategies and tools in gr projects.

  • To teach, using the example of work cases, to identify possible risks for gr-activities in new media and social networks.

  • Work out working situations for solving gr-tasks using the media and SMM.

 

HOW THE TRAINING GOES

LEARNING FORMAT INCLUDES

LECTURE PART AND PRACTICES WITH FEEDBACK

PRACTICAL WORK IN GROUPS ALLOWS

EXCHANGE

EXPERIENCE

INTENSIVE DIVE INTO WORK FOR 2 DAYS.

BY THE RESULTS OF TRAINING YOU WILL RECEIVE A CERTIFICATE

9 THEME MODULES AND 8 TEACHERS

LESSONS ONLINE AND RECORDED

THE AUDIENCE

SUPREME MANAGEMENT OF PRIVATE AND GOVERNMENT ORGANIZATIONS

SPECIALISTS IN THE FIELD OF RELATIONS WITH STATE AUTHORITIES

 

 

EXTERNAL RELATIONS AND COMMUNICATIONS SPECIALISTS

 

 

REPRESENTATIVES OF NON-PROFIT ORGANIZATIONS AND EXPERT COMMUNITY

SEMINAR PROGRAM

10:10 - 11:40

MODULE 1 : STRATEGIES AND POSSIBLE MODELS FOR USING THE MEDIA IN GR.

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Stanislav Koryakin

Founder of ObKom LLC

10:50 - 13:30

MODULE 2: ALGORITHM FOR PRODUCING KEY MESSAGES IN COMMUNICATIONS WITH THE POWER.

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Stanislav Naumov

Chairman of the Board of the Association of Pharmaceutical Manufacturers

14:00 - 15:30

MODULE 3: PRACTICE OF PROMOTION OF KEY MESSAGES IN THE MEDIA.

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Tatiana Zvereva

Pr - Director, SAP CIS

  • Key message promotion laws

  • Features of the work of GR | PR in the promotion of history

  • Tools

  • Features of promoting key messages within GR PR: a) Pure PR without advertising weight

        b) When the company cannot be named

  • Different target audiences

  • Program stages - decision-making stages

15:30 - 17:00

MODULE 4: WAYS OF CREATING AN INFORMATION FEED IN GR.

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Oleg Misyuk

Founder of the PR-agency "Sputnik-R"

  • How the same problem was solved in the media in the 80s, in the 2000s and in the 2020s

  • "For the first time in Russia"

  • "Global sensation"

  • "Total loss"

  • "A man in uniform"

  • Threat Statement

  • "Cartel conspiracy"

  • "Personal media engagement"

  • Fake ways

  • Modeling a situation with seminar participants using a specific brand as an example

17:00 - 18:20

MODULE 5: USING THE MEDIA AND PR - STRATEGIES TO SOLVE BUSINESS PROBLEMS.

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Yuri Vorotnikov

Co-founder of the agency "Vertical"

10:10 - 11:40

MODULE 6: GR AND SOCIAL MEDIA, WEB TECHNOLOGIES 3.0.

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Maria Lapuk

Co-owner, Vinci Agency

11:50 - 13:30

MODULE 7: OVERVIEW OF EXISTING OPPORTUNITIES FOR GR-ACTIVITIES ON THE INTERNET.

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Anna Shtyrlina

General Director, Praktika Communication Agency

14:00 - 15:00

MODULE 8: SOCIAL MEDIA AS A RESOURCE FOR GR, THEIR CLASSIFICATION.

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Olga Karaulova

Director,

Olga Karaulova's PR agency

15:00 - 16:00

MODULE 9: RISKS OF GR ACTIVITIES IN SOCIAL MEDIA.

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Alena August

Expert in PR and GR communications, member of RASO

TEACHERS

Stanislav Koryakin

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Founder, ObKom LLC

Producer of development projects, expert in the field of strategic communications, political consultant.

Yuri Vorotnikov

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Co-founder of the agency "Vertical"

Political consultant, political technologist, coach, business coach.

Stanislav Naumov

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Head of the Secretariat of the Business Council of the Eurasian Economic Union (EAEU).

Maria Lapuk

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Co-founder of Vinci Agency

PR expert in promoting technology companies and startups.

Tatiana Zvereva

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PR Director in Russia and CIS countries, SAP

Olga Karaulova

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Director,

Olga Karaulova's PR agency

Anna Shtyrlin

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Director, Communications

agency "Practice"

Oleg Misyuk

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Founder of the PR-agency "Sputnik-R"

AS A RESULT OF LEARNING

You systematize knowledge in a short time, master modern tools for effective work, build a ready-made strategy for competent promotion.

You will learn how to manage the process of creating special projects - choosing a format for a task, planning a budget, setting goals for a team and launching a promotion.

Strengthen your professional skills to meet new challenges, manage your team, and earn more money.