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LEARNING OBJECTIVES

The seminar is conducted by renowned professionals who have been working for many years in the field of public relations and government authorities, SMM and marketing and have made hundreds of successful campaigns in Russia and abroad. The purpose of the workshop is to collect best practices and:

  • To highlight and reveal the existing opportunities for Gr-activity on the Internet.

  • To acquaint participants with successful practices of using pr strategies and tools in gr projects.

  • To teach, using the example of work cases, to identify possible risks for gr-activities in new media and social networks.

  • Work out working situations for solving gr-tasks using the media and SMM.

 

HOW THE TRAINING GOES

BY THE RESULTS OF TRAINING YOU WILL RECEIVE A CERTIFICATE

THE AUDIENCE

SUPREME MANAGEMENT OF PRIVATE AND GOVERNMENT ORGANIZATIONS

SPECIALISTS IN THE FIELD OF RELATIONS WITH STATE AUTHORITIES

EXTERNAL RELATIONS AND COMMUNICATIONS SPECIALISTS

REPRESENTATIVES OF NON-PROFIT ORGANIZATIONS AND EXPERT COMMUNITY

ONLINE INTENSIVE PROGRAM

10:00 - 10:10

НАЧАЛО. РЕГИСТРАЦИЯ УЧАСТНИКОВ. ВВОДНОЕ СЛОВО

10:10 - 11:20

MODULE 1 : STRATEGIES AND POSSIBLE MODELS FOR USING THE MEDIA IN GR.

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  • Sniper Shot Strategy.

  • Large caliber strategy.

  • The Chicken by the Grain Strategy

  • Strategy "Nuclear explosion" Strategy "Bell ringing" Strategy "Gold mine"

  • Failed GR media campaigns

  • Modeling the situation with the workshop participants

Oleg Misyuk

Founder of the PR-agency "Sputnik-R"

11:20 - 13:00

MODULE 2: WAYS OF CREATING AN INFORMATION FEED IN GR.

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Oleg Misyuk

Founder of the PR-agency "Sputnik-R"

  • How the same problem was solved in the media in the 80s, in the 2000s and in the 2020s

  • "For the first time in Russia"

  • "Global sensation"

  • "Total loss"

  • "A man in uniform"

  • Threat Statement

  • "Cartel conspiracy"

  • "Personal media engagement"

  • Fake ways

  • Modeling a situation with seminar participants using a specific brand as an example

13:30 - 14:30

MODULE 3: PRACTICE OF PROMOTION OF KEY MESSAGES IN THE MEDIA.

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Tatiana Zvereva

Pr - Director, SAP CIS

  • Key message promotion laws

  • Features of the work of GR | PR in the promotion of history

  • Tools

  • Features of promoting key messages within GR PR: a) Pure PR without advertising weight

        b) When the company cannot be named

  • Different target audiences

  • Program stages - decision-making stages

14:30 - 16:00

MODULE 5: SOCIAL MEDIA AS A RESOURCE FOR GR, THEIR CLASSIFICATION.

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  • How social networks are used by government agencies: insights for "businessmen".

  • Officials are active users of social networks.

  • Is Big Data Needed to Study User Behavior?

  • Social media classification.

  • Study of the target audience of the GR campaign using specific examples.

  • Master class: solving a specific GR problem through social networks.

Director,

Olga Karaulova's PR agency

16:00 - 17:00

MODULE 6: RISKS OF GR ACTIVITIES IN SOCIAL MEDIA.

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Director,

Olga Karaulova's PR agency

  • What superficial monitoring leads to.

  • Erroneous conclusions of analysts.

  • Rules for writing posts targeting GR.

  • Examples of failed communication with authorities on social networks.

  • How to respond to negativity on social media?

  • Analysis of the participants' cases.

17:10 - 17:50

COMPLETION OF THE ONLINE INTENSIVE

TEACHERS

Tatiana Zvereva

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PR Director in Russia and CIS countries, SAP

Olga Karaulova

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Director,

Olga Karaulova's PR agency

Oleg Misyuk

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Founder of the PR-agency "Sputnik-R"

AS A RESULT OF LEARNING

You systematize knowledge in a short time, master modern tools for effective work, build a ready-made strategy for competent promotion.

You will learn how to manage the process of creating special projects - choosing a format for a task, planning a budget, setting goals for a team and launching a promotion.

Strengthen your professional skills to meet new challenges, manage your team, and earn more money.

СТОИМОСТЬ УЧАСТИЯ

LEARNING FORMAT INCLUDES

LECTURE PART AND PRACTICES WITH FEEDBACK

PRACTICAL WORK IN GROUPS ALLOWS

EXCHANGE

EXPERIENCE

FULL COST

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 15,900

FOR GRBUSINESSUNION MEMBERS

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 12,000

FULL PRICE IF PAYMENT AFTER 13.02.21 UNDER WARRANTY LETTER

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 19,080