ПРОГРАММА

MODULE 1: ANALYSIS OF THE SYSTEM OF INTERACTION WITH AUTHORITIES.

The full cycle of the process of interaction with authorities: from monitoring to evaluating results.

Analysis of the history of the company's relations with authorities and public organizations.

The value and methodology of communication audit and communication SWOT analysis.

MODULE 3: BUILDING A STRATEGY OF INTERACTION WITH AUTHORITIES.

Identifying local opinion leaders.

Interaction with industry associations, public organizations.

The impact of changes in communications on the nature of state and municipal government in Russia.

The role of office work in GR. Typical mistakes when writing letters to government agencies

MODULE 2: CRITERIA FOR EVALUATING THE PERFORMANCE OF GR-UNITS

Criteria for the effectiveness of GR activities.

Methodology for constructing a system for evaluating the effectiveness of the GR-service

Basic components of the political and administrative cycle of W. Dan.

Criteria for an effective lobbying campaign.

MODULE 4 HUMAN FACTOR. PSYCHOLOGY IN GR-COMMUNICATIONS.

Networking and the art of negotiation at GR.

Psychological types of leaders

Drawing up a psychological portrait of a politician

PROGRAM

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MITIN GAREGIN

Candidate of Legal Sciences, expert practitioner in the field of GR. Business coach, consultant.

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ANDREY LYAN

Director of Public Relations and Government Relations, Cargill Russia

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СТОИМОСТЬ УЧАСТИЯ

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FULL COST

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 15,900

FOR GRBUSINESSUNION MEMBERS

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 12,000

FULL PRICE IF PAYMENT AFTER 13.02.21 UNDER WARRANTY LETTER

  • Educational materials

  • Chat and ask questions online

  • Intensive video recording

  • Participant certificate

RUB 19,080