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Businessmen

Kraevskaya Ksenia Alexandrovna

PhD, candidate of sciences, associate professor, international expert in marketing strategy, communication strategy, PR-, GR-, Data driven marketing.

Professional experience

More than 15 years of experience in product development management and business development strategies, systematic product and partner marketing, communication strategies (brand, PR-, GR-). More than 8 years of experience in managing complex projects with an IT component, detailed understanding of all stages (IT, fin-tech, banks, FMCG).

 

• since 2020 - SBER, Foreign Economic Activity Division, Product Owner / Head of Foreign Economic Activity

• 2020 - 2020 OTRS-Radiant System (Germany-Czech Republic-Russia), Chief Product Owner / Director of Product Strategy

• 2019 - 2020 - Original Group, Director of product development strategy and marketing of digital products, Product owner / brand ambassador "Trace Way"

• 2017–2018 - Tizen, Product owner / Chief Marketing and Communications Officer

• 2016–2017 - Moscow Government, Deputy Head of the Information Policy Department

• 2015–2016 - German concern Symrise AG, advisor to the general director for PR and GR communications of the Moscow representative office

 

Professional competence

• Marketing communications

• Marketing management of startups by Agile / Scrum

• PR, media communication strategy, SMM and new media

• GR-strategy, interaction with authorities, public and political organizations

• Branding, strategic brand communication campaigns

• Brand evangelism, brand promotion, pitching at international conferences and congresses.

 

Clients

Sberbank, Tinkoff Bank, Alfa-Bank, Uralsib Bank, Rostelecom, MTS, KazTelekom, Tizen, Symrise, Chevron Neftegaz Inc. Kazakhstan, Symrise AG, Lexus Toyota Business Car, KIA motors, Moscow Government, Tizen, PharmaSintez Moscow, Gazpromneft, Department of Tourism and Culture of the Embassy of Israel, Public Opinion Foundation - Moscow, Press Service of the Vice-Speaker of Moldova, INTER RAO ( regions of presence), EnergoKontrakt JSC, Siberian Medical University, Novosibirsk State University, Tomsk Generation JSC, Technology Transfer Center, Tennis Center - Astana, Carlsberg Kazakhstan, Khimfarm - Almaty JSC and others.

Teaching activities

Teaches at leading universities and business schools: University of Economics. Plekhanov, Higher School of Economics, Higher School of Economics, University of Freiburg (Guest Lecturer in Albert-Ludwigs- Universität Freiburg im Breisgau, Germany), Moscow School of Business.